NEW YORK CITY, USA // Aya Baeshean is Partner and Global Head of Design at Known. A Swiss-Saudi designer, artist, and creative leader, she brings nearly two decades of experience spanning branding, advertising, and visual communication, helping organizations build brands through design systems, visual identities, and immersive experiences. Her work sits at the intersection of strategy, culture, and craft, guided by the belief that the most enduring brands create meaningful connections while remaining adaptable in an ever-evolving world.

Aya brings a distinctly global perspective to her work and leadership, building creative teams and ideas that thrive through collaboration, curiosity, and diverse points of view.