CHICAGO, USA // Bayly Shelley is the Content Director at The Kitchen North America, Kraft Heinz’s internal social agency of record, where he leads social content direction for a portfolio of globally recognized brands including Heinz, Kraft Mac & Cheese, Philadelphia Cream Cheese, and many more. He specializes in translating real-time audience behavior into platform-native ideas that drive engagement, conversation, and earned impact, partnering closely with strategy and creative leadership to shape cohesive social identities. Bayly has led and contributed to culturally driven campaigns including Heinz x DJ Mustard (“Mustard x Mustard”) and the Christian Siriano x Capri Sun pouch purse collaboration, among others, with a focus on social-first storytelling and earned media. He is also the creator of Drag Files, a business and social platform exploring drag, identity, and self-expression, where he has worked with celebrity drag queens and leading voices in the community. His work has been featured in Vogue and PAPER Magazine.