NEW YORK, USA // Becca is a multiple Clio and Golden Trailer award-winning creative executive who has spearheaded marketing campaigns that create national cultural impact and successfully delivers on customer acquisition, retention, and revenue goals. Becca empowers her teams to take risks, elevate brands, embrace strategy, and infuse creativity into their work, creating wildly entertaining AV assets across global broadcast and digital platforms. She has a comprehensive expertise in establishing large-scale creative architecture, driving ideation and managing several multi-platform AV campaigns across a wide variety of genres spanning streaming/OTT, original series, films, documentaries, unscripted, and comedy specials.
Currently Becca is a Senior Vice President of Creative Marketing for Paramount+, overseeing an award-winning team that focuses on 360° creative marketing for original programming including “Landman”, “1923”, “Dexter: Original Sin”, “Tulsa King”, and “The Offer”.
Before joining Paramount+, Becca had a two decade-long career at HBO launching marketing campaigns for award-winning series, films and documentaries including “The Sopranos,” “Sex and The City”, “Last Week Tonight with John Oliver,” “Euphoria’ and more.