Film, Out of Home & Print
Brett O’Connor
Founder - Executive Creative Director
VCCP Health
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Brett O’Connor

LONDON, UK // Brett stands as a seasoned figure within the realm of awards shows, having served as Jury President and Judge for prestigious organisations such as the Clio Awards, London International Awards, Cannes Lions Health, Effie’s, One Show, and Eurobest. His astute appreciation for the transformative impact these platforms have on the industry reflects a dedication to elevating creative standards.

Commencing his career in consumer advertising, Brett navigated a pivotal shift into healthcare at McCann Health, establishing a trajectory that culminated in his proudest achievement – founding VCCP Health. Under his leadership, the modest London agency emerged as one of the most acclaimed healthcare agencies in Europe, a testament to his adept fusion of art direction, concise copywriting, strategic acumen, and a penchant for challenging conventional norms.

Beyond the confines of advertising, Brett extends his expertise to the tranquil world of fly-fishing, steering his own business and co-managing FlyCulture magazine. This pursuit, reflective of his genuine passion, finds a parallel in the familial realm, with his children Finn and Brook bearing names that echo his love for the sport.

In the respite from his professional endeavours, Brett embraces the serenity of English country life alongside his wife Holly and cherished children, finding solace in the balance between the dynamic demands of his career and the not so tranquil family life.

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