CHICAGO, USA // Brian Quarles is the Global Chief Creative Officer at rEvolution, where he leads the agency’s creative vision at the intersection of sport, culture, and brand experience. Over a career spanning more than three decades, he has helped brands earn relevance by translating what they stand for into what fans actually care about.

Since joining rEvolution, Brian has built the agency’s creative discipline from the ground up, creating a modern, integrated team that brings together strategy, creativity, content, and experience design to create work that earns attention, builds affinity, and drives business performance.

Brian builds and leads multidisciplinary teams that deliver global campaigns, sponsorship platforms, live experiences, and brand platforms for companies including Coca-Cola, Chipotle, Red Bull, Discover, Continental Tire, Powerade, and U.S. Soccer. His creative philosophy is rooted in a simple belief: the role of creativity in sport is to translate what is true about a brand into what fans genuinely care about. By identifying cultural shifts before they become marketing trends, he helps brands earn authentic relevance in the moments and communities that matter most.

Outside the agency, Brian is a Grammy-nominated artist and longtime emcee of the internationally recognized jazz-hip-hop collective Liquid Soul. That background continues to shape his creative philosophy: the best ideas don’t interrupt culture—they contribute to it.