SANTA MONICA, USA // Briana McElroy is an award-winning digital marketing executive with over 15 years of experience leading and developing digital marketing campaigns. With a background in entertainment and technology, she brings a wealth of expertise to her role. In her current role as Lionsgate’s Executive Vice President, Head of Worldwide Digital Marketing, Briana is responsible for overseeing the digital campaigns for all motion picture group releases, including titles such as “Michael”, “The Hunger Games”, “John Wick”, and “The Housemaid”, as well as upcoming releases “The Hunger Games: Sunrise on the Reaping” and “The Resurrection of the Christ”.

Prior to joining Lionsgate she was a leader in Twitter’s Media & Entertainment team, driving the company’s global partnerships with Warner Bros. Discovery and The Walt Disney Company. Before Twitter, she served as the Digital Marketing Director for Warner Bros. Pictures, leading successful marketing campaigns for films such as “Wonder Woman,” “Kong: Skull Island,” “Fantastic Beasts and Where to Find Them,” “Annabelle: Creation,” “Ocean’s 8,” “A Star is Born,” and “POKÉMON Detective Pikachu.”

Briana is a native of Jackson, Mississippi and in her free time, enjoys cooking and spending time with her daughter Nola, husband Josh, and dogs Fred and Murphy.