ORANGE, USA // Brianna Salvatore Dueck is the CEO of UPLIFT Sports and Entertainment, a talent management agency that works with the top athletes and creators to help them reach their potential while inspiring their communities. As a former professional and D1 collegiate basketball player, she has seen the power of sport in her own life as a vehicle for positive influence and social integration which was sparked in her at a young age in helping overcome the loss of her mother. Brianna also sits on the advisory boards of both the NHL Foundation and Hoopbus non-profits.

Prior to launching UPLIFT, Brianna held senior positions in the sports industry, including leading the Advisory practice at 17 Sport and working as a consultant at Nielsen Sports. In these roles, she collaborated with top leagues, teams, brands, and athletes, including the NFL, the International Olympic Committee, and adidas, among others. Her earlier work with UNESCO (United Nations Educational, Scientific and Cultural Organization) focused on Sports Diplomacy and a G7 Initiative for Gender Equality in education. She holds a master’s degree in International Development from Sciences Po, Paris—ranked #3 globally for international studies—and a bachelor’s degree in International Relations from the University of California, Davis