LONDON, UK // Ceri Sampson is Group Executive Creative Director at Sky, leading creative across the Sky brand, product brands and Sky Sports in the UK and Europe.

With over three decades at Sky, he has shaped some of its most recognisable work, from brand identities and product launches to major sports campaigns. Starting as a junior designer, he has risen to become one of the company’s most senior creative leaders, overseeing multidisciplinary teams across design, advertising and branding

A multi award-winning creative, Ceri is a two-time Clio Award winner, two-time RTS Award winner, a D&AD Pencil recipient and a BAFTA nominee. He believes the best ideas combine strategic clarity with emotional storytelling and is particularly interested in how AI is reshaping creative practice, not as a replacement for human imagination, but as a catalyst for better thinking, faster making and more ambitious ideas.

As a first-time Clio Awards juror, he is honoured to celebrate work that moves culture, raises creative standards and demonstrates the enduring value of original ideas.