NEW YORK CITY, USA // Christine Shoaf heads business leadership at Momentum with a focus on our largest global brands – setting approaches and standards for working across offices and borders. She is also the executive sponsor of Momentum’s American Express, Bacardi and Walmart businesses – as well as Momentum’s Toronto office. Her team crosses multiple countries and platforms – including sports and entertainment sponsorship, B2B & small business, tradeshows, retail and shopper marketing. Christine joined Momentum in 2013 from Big Fuel Communications where she was the General Manager of this start-up social media shop. Prior to Big Fuel, Christine spent five years at Ogilvy & Mather where she ran the integrated American Express US advertising business. In addition to AMEX, her time at Ogilvy included integrated leadership roles on the Kraft, DHL, and DuPont businesses.

Christine started her career when digital was still “new media,” developing CD-ROMs and later, first generation web sites for companies such as Time Warner and the Gartner Group at Frankfurt Balkind, a New York design firm. She went on to work at Modem Media and Think New Ideas, was Vice President of Interactive Services at Jupiter Communications and finally ran the New York Office for The Martin Agency, overseeing digital marketing activities ranging from integrated programs for UPS; to advertising, viral and email marketing for Olympus, Hanes and Roche Diagnostics.