LOS ANGELES, USA // As a creative marketing lead at Netflix, Cinya Burton handles top-tier 360 campaigns that turn television shows into global cultural phenomena. She has spearheaded some of the streamer’s most viral and innovative marketing moments, from orchestrating the massive global fandom for THE UMBRELLA ACADEMY, to unleashing the award-winning, chaotic energy of RESIDENT EVIL, and launching AVATAR: THE LAST AIRBENDER into the cultural zeitgeist. Cinya started her career as a journalist, a foundation that enhanced a lifelong love for proper storytelling, human connection, and compelling narratives. True to her roots, she still values a powerful story above all else—whether by screen or by page.