NEW YORK, USA // Colie Edison is a senior sports, media, and entertainment executive currently serving as Senior Vice President and Chief Growth Officer of the WNBA, where she leads the league’s global revenue strategy across partnerships, media, digital, events, and business intelligence. As the first Chief Growth Officer in WNBA history, Edison operates at the forefront of women’s sports’ commercial expansion, helping position the league as one of the most culturally relevant and fastest-growing sports properties in the world. She has overseen transformative partnerships with leading global brands, spearheaded new fan engagement platforms, and played a key role in the WNBA’s landmark media rights deal—driving significant increases in sponsorship revenue and brand visibility while cementing the league’s status as both a business growth engine and a cultural force reshaping the future of sports.

Prior to joining the WNBA, Edison served as the first female Chief Executive Officer of the Professional Bowlers Association, where she led a strategic transformation focused on modernization and brand revitalization. Her fan-first approach resulted in record-breaking viewership and groundbreaking marketing and media partnerships. Edison also served as Chief Customer Officer at Bowlero Corp (now Lucky Strike Entertainment), where she led global marketing, customer experience, and strategic growth initiatives across a broad international portfolio of location-based entertainment venues. Edison has been recognized by Sports Business Journal (Game Changers, Power Players), ADWEEK (Most Powerful Women in Sports), and BizBash (Power Players). She graduated cum laude from Tulane University and is a proud recipient of the Distinguished Alumni Award from Tulane’s School of Liberal Arts.