NEW YORK, USA // Cristina Reina is a globally recognized creative leader known for breakthrough ideas, meticulous craft, and a bold ability to shape culture through impactful creativity. She believes the most powerful ideas don’t just earn attention, they leave a lasting impact. As Chief Creative Experience Officer at Droga5 New York and across the Americas, Cristina is helping shape the agency’s next chapter, driving creative ambition at scale and championing work that is culturally resonant, creatively fearless, and built to deliver meaningful business impact. Her leadership is grounded in the belief that today’s most powerful creativity lives at the intersection of brand, experience, technology, and culture. Previously, Cristina held senior creative leadership roles at Leo U.S., Quality Experience, McCann, and DDB, leading award-winning global work for brands including Microsoft, Smirnoff, Mars, and others. She has been recognized as one of the top 10 Creative Directors globally by the Cannes Lions Top Talent Report, named to Adweek’s Creative 100, and ranked the #1 most awarded Executive Creative Director by The One Show. Her work has also earned multiple Cannes Lions Grand Prix and hundreds of awards across top industry festivals.