CULVER CITY, USA // Dana Flax currently serves as vice president, HBO + Max Originals Marketing, and is responsible for the global go-to-market strategy and development of marketing initiatives for a broad swath of Originals programming. With an extensive background in digital strategy and passion for innovation, Flax leads an interdisciplinary team to see integrated marketing campaigns through from ideation to execution, including the development of breakthrough creative advertising materials, high-profile media campaigns and digital and experiential promotions.

Throughout her tenure, Flax has been instrumental in several culture-driving promotional campaigns for top series including Curb Your Enthusiasm, Hacks, And Just Like That…, The Righteous Gemstones, Big Little Lies, Insecure, and Girls. Flax gained industry attention overseeing multi-platform storytelling and emerging technology initiatives including the Clio and Webby Award-winning And Just Like That… It’s Been 25 Years: A Sex and the City Experience, Webby and Adweek Experiential Award-winning Lovecraft Country: Sanctum Social VR Experience, and the Cannes Lion-winning and Emmy-nominated Silicon Valley: Inside the Hacker Hostel VR Experience, amongst others. Flax holds a BA in English from UCLA. Born and raised in the Washington, D.C. area, she now lives in Los Angeles with her rescue pup Sunny.