HOUSTON, USA // Daps is an award-winning director whose work has generated billions of views across advertising, music, and television. He has directed major campaigns for Google, Nike, Adidas, Sprite, Samsung, BMW, Crypto.com, and more — earning multiple Clio Awards for advertising and being named one of the most innovative and inspiring individuals by Adweek.

A British citizen of Nigerian descent, Daps was raised as a child of the world, living across several regions of the globe. This international upbringing has profoundly shaped his creative voice — one that speaks to the rhythms, textures, and landscapes of a life lived without borders.

In music videos, Daps is equally celebrated. He is best known for directing for artists such as Drake, Nicki Minaj, Cardi B, Migos, and Kendrick Lamar — charting Billboard Number Ones and earning nominations at the BET and MTV Awards. His videos are distinguished by visually stunning narratives, at times featuring Hollywood talent including Oscar winners Jamie Foxx (“Walk It Talk It,” MTV VMA Hip Hop Video of the Year nominee) and Forest Whitaker (“Just In Case”).

A proven tastemaker across the US, UK, and Africa, Daps brings the same culture-shifting ambition to television and film. He directed the Hulu pilot Rap Caviar Presents and the Channel 4 docureality series Highlife, which trended number one on Twitter upon release. His debut narrative short, Hallelujah To My Striker, premiered on GRM Daily.

Daps is a proven tastemaker that has created culture shifting content in the US, UK, and Africa. He plans to have the same impact with his foray into television and film.