NEW YORK CITY, USA // Dayo Harewood is an award-winning Senior Vice President, Creative for Paramount Brand Studio, an in-house full service creative advertising and branded content studio, overseeing a team of makers who craft original content for advertisers. He leads the development and execution of co-branded content for multi-platform campaigns that span the Paramount portfolio including CBS Sports, Paramount+, MTV and Nickelodeon networks. Before transitioning into advertising, Dayo developed his craft helming music videos and commercials featuring artists and athletes such as LeBron James, Pharrell, Kendrick Lamar, Drake, Lil Wayne, Nicki Minaj and DJ Khaled to name a few, winning accolades for directing chart topping hits “A Milli” and “All I Do Is Win.” A graduate of NYU’s Tisch School of The Arts, Dayo’s films and design collaborations have been featured across The NY Times, Showtime and exhibited in numerous gallery installations.