NEW YORK, USA // Dayo Harewood is an award-winning Senior Vice President, Creative for Paramount Media Labs, an in-house full service creative advertising and branded content studio, overseeing a team of makers who craft original content for advertisers. He leads the development and execution of co-branded content for multi-platform campaigns that span the Paramount portfolio including CBS Sports & Entertainment, Paramount+, MTV and Nickelodeon. Before transitioning into advertising, Dayo developed his craft helming music videos and commercials featuring artists and athletes such as LeBron James, Pharrell, Kendrick Lamar, Drake, and Lil Wayne to name a few, winning accolades for directing chart topping hits “A Milli” and “All I Do Is Win.” A graduate of NYU’s Tisch School of The Arts, Dayo’s films and design collaborations have been featured across The NY Times and exhibited in numerous gallery installations.