LOS ANGELES, USA // Domo Wells is a cultural curator, designer, and DJ whose work bridges music, fashion, and sport. As the Founder, Creative Director and Lead Designer of Dead Dirt, she reimagines sportswear as a vehicle for storytelling, drawing on Black American regional subcultures and her decade-long career in music to create design rooted in authenticity.

In 2025 she secured a multi-year licensing deal with the National Women’s Soccer League to design across all 16 clubs and has since partnered with and produced capsule collections for the United States Soccer Federation and WNBA and partnered with brands such as Airbnb, Nike, Ally Bank and Geico. Beyond design, Domo continues to thrive as a notable DJ, recognized for her high-energy sets and collaborations with artists including Pharrell, Pusha T, Brent Faiyaz, and Alicia Keys, and has been tapped to soundtrack cultural moments such as Glamour’s Women of the Year and Vice President Kamala Harris’ Hip-Hop 50 Celebration. Her ability to create across industries has led her to work with brands such as Mercedes-Benz, Apple, BET, ViacomCBS, Showtime, Paramount, Red Bull, and Netflix – consistently cultivating authentic communities everywhere she goes.