MADRID, SPAIN // Eduardo is an international creative director with passion for creativity, social disruption, and  innovation with a strong foundation in innovative and transformative health campaigns.  Throughout his eleven-plus year career, he has been fortunate to work with some of the  industry’s best talents, delivering ideas and campaigns that have changed the lives of  thousands of patients. 

Eduardo is a pivotal member of the creative engine at VML Health Spain, where his efforts have  contributed to positioning the agency among the top national and international ranks. In 2024,  Eduardo has been selected as one of the “Innovators of the Year” by The Clio Health Awards.  Awarded more than +150 times, Eduardo has been juror in the PHNX AdForum, Mad Stars and  Luum Awards.  

His dedication has led to the modernization of the Spanish health sector’s creative industry with  campaigns and initiatives that have positively impacted the lives of thousands of patients. A  notable example is the “Paintings of Hope” campaign for Gilead Sciences. By transforming the  emotions of three breast cancer patients into nine canvases through artificial intelligence,  robotics, data analytics, and voice analytics, this campaign succeeded in changing legislation.  

Another innovative campaign, “Dogs Without Borders,” has utilized trained dogs to detect  cancer through scent, providing early diagnosis for residents in remote areas such as the  Amazon, the Sahara, and Los Pueblos Negros.  

Beyond that, Eduardo regularly contributes articles to medical sector magazines, sharing ideas  on enhancing the creative process within health agencies. In addition, Eduardo teaches  creativity in health sector-focused master’s programs and has participated in podcasts  discussing creativity and advertising.