LONDON, UK // Emma builds brands for decisive moments of change, transforming some of the world’s most influential companies into ambitious, future-facing forces. Working at the point where business, creativity and culture collide she partners directly with CEOs, CMOs and boards to turn creative vision into commercial impact, helping them rethink how they show up in the world. Her work has helped shape major global transformations, from Decathlon’s brand evolution to Hyundai Card’s brand world in Seoul and the reimagining of consumer health with GSK. A creative leadership which has contributed to Wolff Olins being named one of Fast Company’s Most Innovative Companies in Design.

A respected voice in the global design community and frequent speaker and juror at Cannes, D&AD, The One Show, LIA and the Clio Awards, she is also President of the 2027 Hiiibrand awards 2027 in China. Emma brings a perspective still too rare in the creative industry. Dyslexic, female and working-class, she is committed to building a broader, braver and more honest model of creative leadership and actively mentors emerging talent.