Creative Business Transformation, Partnerships & Collaborations, and Integrated
Eugene Park
Global Marketing Lead for IMX, Creative & Design
CJ Cheil Jedang
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Eugene Park

SEOUL, SOUTH KOREA // During 12 years of my writing and editing copy career in Cheil, I worked on range of clients like Chevrolet, Samsung Galaxy Mobile, Samsung Mobile, NotePC (It&Mobile – MX), Bespoke (Digital Appliances – DA) and TV (Visual Display – VD). I led the various concept developing campaigns successfully, taking charge of copywriting and directing roles and collaborated proficiently with many experts including Art Directors, Account Executives, Film Directors and Productions. Currently I’m working on major launch campaigns for Samsung’s IT&Mobile Communication (IM), Digital Appliances (DA) and Visual Display sectors.

MATE COMMUNICATION: 

SENIOR COPYWRITER (02.2011 – 08.2011)

Not only did I collaborate with talented team of Art Directors, who successfully redesign various advertisement, to carry out given projects but also supervised junior copywriter.

OGILVY SEOUL:

JUNIOR – SENIOR COPYWRITER (08. 2004 – 02.2011)

Cooperated with Art Directors and Marketing Executives to create engaging integrated brand campaign. Furthermore, I came out with creative concepts and developed headline copies for Nike and Motorola account which also led me to  win the Nike pitch for the first time in Korea (Shot w/Yuna Kim).

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