NEW YORK, USA // With a uniquely global experience, Fred is a creative driven by the ambition to craft ideas that transcend advertising. 

Over the last 32 years, he’s worked in some of the world’s most diverse markets: São Paulo, New York, Boston, London, Detroit, and Lisbon. So far, the journey has included places like Y&R, DDB, FCB, Grey, W+K, Ogilvy, AgênciaClick/Isobar, Huge, and Arnold. And for the last five years, he has been a Global CCO at VML. 

His work was recognised with hundreds of awards and 50+ Cannes Lions for brands like Colgate, Coca-Cola, Sprite, Unicef, Leica, Motorola, Forbes, Monster.com, Hellman’s, and Fiat. He has been a jury member at Cannes, D&AD, and One Show, among other international festivals. In 2021, he was recognised in The Drum’s World Creative Rankings of the best CCOs of the year. He is also a member of the VML Global Creative Council.

One thing has never changed during all these years: the will to work with people he admires and for brands he loves.