Creative Business Transformation, Partnerships & Collaborations, and Integrated
Gail Horwood
Chief Marketing and Customer Experience Officer, Innovative Medicines, US
Novartis
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Gail Horwood

EAST HANOVER, USA // Gail is Chief Marketing and Customer Experience Officer of Novartis US, a top ten global pharmaceutical company.  Driven by the purpose to simplify healthcare, Gail aligns cross-functional teams to translate Novartis’ rich pipeline and nuanced customer data into fuel for meaningful behavior change to impact more patients.  Her unique background in media, digital and data transformation inside and outside of healthcare creates a connected customer ecosystem ensuring Novartis is a best-in-class and results-driven organization. 

Prior to Novartis, Gail was the Chief Marketing Officer of Kellogg North America, leading marketing transformation and the brand-building and planning functions. She oversaw all aspects of the consumer experience including media, digital, design, retail promotion and shopper marketing and managed the agency and partner ecosystem. Gail started her career in healthcare as Vice President of Worldwide Digital Strategy at Johnson and Johnson Consumer Healthcare.  In that role, she led a digital transformation and was responsible for marketing capability development and acceleration, digital and social media activation, marketing technology and analytics, data and ecommerce.  Gail has held executive creative and digital/ecommerce roles at Martha Stewart Living, Time Inc. and Condé Nast.  She was a founder and editorinchief of the award-winning food site, Epicurious. 

Gail holds an BA in art history from Colby College.  Constantly curious, she and her husband, daughters and extended family love connecting with others over food, travel, and shared cultural experiences.

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