SANTA FE, USA // Gerry Weber is an independent brand and creative executive with two decades of experience across media, technology, and culture. Most recently Vice President of Brand & Creative at BBC Studios, he worked across streaming, channels, and content sales, spanning DTC, B2B, and B2B2C. He has led brand and creative for Spotify and Ring. Earlier, he spent nearly six years at VICE, where he helped launch the TV channel VICELAND, co-founded its Brand Studio, and directed creative on cultural programming including Weed Week and Make the Midterms Matter. His 130+ industry honors include an Emmy, Clio, D&AD, ADC, and TDC. He believes great brands earn their place in culture not through what they say, but through the clarity, creativity, and consistency of how they show up.