WEEHAWKEN, USA // Graham Rothenberg is President & General Manager of The Syndicate — an entertainment marketing agency that focuses on a wide range of verticals including music, television, film, and brands. The Syndicate’s diverse roster of clients includes Taco Bell, HBO, MAX, FX, AEG, Atlantic Records, Columbia Records, and a large roster of critically acclaimed musicians and comedians.
Rothenberg graduated from Ithaca College in 2004 with a Bachelor of Music Recording and served as the Music Director of the college’s radio station, WICB. After joining The Syndicate in 2005 as a radio promoter, Rothenberg grew with the organization, eventually serving as the head of marketing, before taking over the General Manager role in 2018. In early 2023, he became a partner and added President to his title.
In his current role, Rothenberg manages the company’s day-to-day operations and looks after the marketing, radio, product management, and PR departments. Over nearly two decades, Rothenberg has been integral in marketing campaigns and partnerships across music, television, comedy, and brands, from inception to execution, including Taco Bell’s Feed the Beat program, Taco Bell’s 3x Clio Award-winning “Doja Cat and the Return of Mexican Pizza” campaign, experiential activations such as Interpol’s Big Shot City exhibit and Panic! At The Disco’s crop circle tour announcement, plus premiere events for HBO’s Curb Your Enthusiasm, Succession and a Clio Award-winning campaign for HBO Max’s Hacks.
In his free time, Rothenberg maintains massive sneaker and record collections, and attends concerts almost nightly. He is an avid New York sports fan (especially the New York Football Giants…go Big Blue!) and considers Radiohead to be the greatest band of all time. He lives in Astoria, NY.