NEW YORK, USA // Guillermo is a Creative and Art Director with 14 years of experience in the advertising industry. Originally from Chile, his career took a transformative turn eight years ago when he moved to the U.S. to pursue new opportunities. Since then, he has worked with renowned creative agencies such as Grey New York, FCB Chicago, VML New York, and Area 23 New York, bringing to life campaigns for consumer and health and wellness brands.

Guillermo’s work has been recognized at some of the world’s most prestigious creative festivals. His accolades include two Grand Clios in Health, two Grand LIAs from the London International Awards, and a Grand Prix at the Cannes Lions Festival.

What drives Guillermo most is creating beauty with purpose—work that is not only innovative and masterfully crafted but also capable of making a meaningful difference in people’s lives. This passion stems from his upbringing in Chile, where he experienced the challenges of financial crises and saw firsthand the effects of limited access to education, nutritious food, and healthcare. These formative experiences continue to inspire his commitment to ideas that foster change and improve lives.