LONDON, UK // Holly Hetherington is a Global Senior Marketing Manager at Unilever, where she leads short cycle innovation for Dirt Is Good, the world’s largest laundry brand. Having previously led Design, Digital & Social globally, she has helped drive some of the brand’s most influential creative work, including the award-winning Persil x Arsenal Women partnership, recognised with a Clio Grand Prix and multiple Cannes Lions. Her work focuses on building culturally relevant ideas that drive both brand growth and impact.