LONDON, UK // Ipar L’Aimable (Ips to his friends) is an award-winning Global Creative Director leading the creative vision at OC Agency. Born and raised in London, his passion for entertainment was shaped by storytelling and a deep understanding of audiences.

Over the years, he has worked across major entertainment titles including Barbie, Godzilla x Kong: The New Empire, Spider-Man: Across the Spider-Verse, Goat, Wicked, and Wicked: For Good, crafting campaigns designed to resonate far beyond the screen. A defining career moment came with a Grand Clio win for the Beetlejuice Beetlejuice home entertainment campaign, recognized for its bold, collaborative approach and distinctly “Burtonesque” creative spirit rooted in imagination, risk-taking, and craft.

Known for blending strategic thinking with cinematic storytelling, Ips uncovers the emotional core of a project to craft campaigns that feel authentic and resonate with entertainment audiences. He is driven by the challenge of innovating new ways to connect stories with fandoms, constantly evolving his creative process alongside the industry through new technologies, tools, and audience behaviors.

Human connection remains central to his work, with a strong emphasis on creating ideas audiences can genuinely engage with, champion, and feel were made with them in mind.

Outside of work, he enjoys conjuring up culinary delights, ambitious home renovation projects, and his most rewarding role to date: being a father.