Branded Entertainment Content & Partnerships
Irene Trachtenberg
Senior VP, Global Marketing Partnerships
Paramount Pictures
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Irene Trachtenberg

HOLLYWOOD, USA // Results oriented executive with demonstrated track record of soliciting and implementing multi-million dollar advertising campaigns with global brands on theatrical titles with a focus on driving box office. Extensive experience overseeing the international marketplace in design and creation of strategic promotional and business partnerships. Proven ability to recruit, inspire and motivate global teams to achieve consistent business growth by identifying, developing and executing on unique business opportunities.
A storyteller finding and leveraging the emotional connection between content and consumers to bring to life seemingly impossible and ‘never been done before’ activations. (Disappearing) card carrying member of the IMF 😎

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