NEW YORK, USA // As Executive Creative Director, US at JKR, JB Hartford leads creative across the studio, shaping what’s next for some of the world’s most iconic brands. She believes the best design starts with a great story and brings that belief to life across every stage of the process, from strategy and innovation to craft and execution. Her leadership spans global and new-to-world brands across spirits, personal care, hospitality, and FMCG, with clients including Diageo, Unilever, AB InBev, Ralph Lauren, P&G, PepsiCo, Hilton, Mars, and Kraft Heinz.

An award-winning designer and storyteller, JB’s work has been recognized by The One Show, D&AD, Type Directors Club, Brand Impact Awards, and The Pentawards. Originally from Texas, JB earned her B.A. in Art History from The University of Texas at Austin before studying design at Pratt Institute in New York. She went on to hone her craft at Landor and forceMAJEURE before joining JKR in 2016, where she continues to champion bold ideas, beautiful design, and brands that make people feel something.