DUBAI, UAE // With over a decade of creative leadership, João has cultivated a global reputation for transforming the way healthcare brands communicate. From Mozambique to Dubai, with significant stints in Portugal/Spain,US, the UK, and Dublin, João’s creative journey spans continents, consistently blending cultural insight with cutting-edge healthcare communication.
At the heart of João’s work is a deeply personal commitment to improving patient lives. He believes that creativity is more than a tool—it’s a powerful agent of change, especially in the healthcare and pharmaceutical sectors. His passion for this field stems from a genuine desire to empower patients through clear, compassionate, and impactful communication.
João’s work has shaped some of the world’s most prominent brands, including Pfizer, Novartis, GSK, Beiersdorf, L’Oreal Vodafone, Audi ME, and Maserati, his years of experience been across brands but with a particular focus on pharma and healthcare. His expertise ranges from leading patient advocacy campaigns to driving disease awareness initiatives and launching new treatments. Whether advocating for better health outcomes, educating patients, or driving behavior change, João consistently pushes the boundaries of what’s possible in healthcare communication.
His work has earned him recognition across some of the industry’s most prestigious awards, including Eurobest, FIAP, the New York Festivals, and CCP, among others. These accolades serve as a testament to his creative vision and his ability to craft meaningful narratives that resonate with both patients and healthcare professionals.
João is driven by a passion for human-centered creativity that not only informs but also inspires action. Outside of his work, he is a devoted fitness enthusiast, finding balance in the gym, where he practices CrossFit. His loyal golden retrievers, Bachus and Zeus, are never far behind, bringing the same warmth and energy to his life that João channels into his work.
In every campaign, João remains committed to one core belief: that creativity, when harnessed for good, can transform the healthcare landscape and make a tangible difference in the lives of patients around the world.