NEWCASTLE, AUSTRALIA // Known for her ability to turn commercial assets into compelling stories, Jodie believes the strongest partnerships are built on shared purpose, audience engagement and genuine value, not simply putting a logo on something. She has developed a reputation for understanding what brands need to achieve and then creating platforms that make those ambitions possible. A passionate champion of the female sporting landscape, Jodie has played an influential role in creating greater visibility, commercial opportunity and pathways for women in sport. She is a strong advocate for changing the narrative around women’s sport — moving it from an obligation to support, to an opportunity to invest in, build brands around and commercially grow.

Jodie is also passionate about the role sport can play as a connector in the community and a catalyst for social change. Her leadership extends beyond the commercial environment, with a strong focus on using sport to create meaningful community impact. Jodie recently completed four years as a Director of Water Polo Australia, further reflecting her commitment to sport governance and the continued advancement of women in sport. Commercially driven. Community minded. A champion for women. And always looking for the next opportunity to do things differently.