NEW YORK, USA // I was grew up Greenwich Village back when it was a bubbling cauldron of musical expression: jazz, new wave and punk. That mixmaster experience shaped my career. One Uncle was a creative director at an agency. Another was an executive at a health company. I became their love child and jumped into advertising right when health & wellness exploded in America.

I learned my craft at many legendary shops like Ogilvy, DDB and TBWA. I have been privileged to do award-winning work (Lions, One Show, D&AD, Clios, LIAs, Webbys) for a host of iconic health companies such as Moderna, Unilver, Pfizer, Merck and JJ+Apple. And in 2024, the previous agency I founded—the TBWA\Health Collective—became the most awarded health agency in Omnicom history and won Global Agency of the Year.

But getting back to the music, I still want to know what greatness sounds like when there’s nothing standing in the way. That’s what Antidote is all about.

What gets me up in the morning
Loving what I do. Loving who I do it with. Loving what I leave behind.

What I value
Giving my all to a lofty goal and finding fulfillment in the process,
not just the outcome.

What does success look like
True success is repeatable—otherwise you’ll never know if you are lucky or really good.

My Motto
Do what you say and look good doing it.