NEW YORK, USA // New York-born and raised, Joshua Frohlinger has always been passionate about the intersection of sports, business, and creativity. While many people experience sports as fans, Joshua became fascinated by the strategy behind how brands, media, and storytelling shape the fan experience. That passion led him to SLAM, where he has spent the last eight years helping brands connect authentically with basketball culture. As Head of Integrated Marketing, he oversees partnership strategy from ideation through execution, collaborating across content, events, talent, social, and experiential marketing to build campaigns that create value for both brands and fans.

Joshua is a graduate of New York University and is currently pursuing his MBA at the NYU Stern School of Business, continuing to deepen his passion for strategy, innovation, and brand building. When he’s not working, you’ll likely find him playing basketball, trying new restaurants, or spending a day at the beach.”