NEW YORK, USA // Joy is a passionate creative, writer, and leader in healthcare advertising. She approaches every problem, no matter how challenging, with relentless optimism and energy. Her belief that creativity has the power to change lives and shape culture fuels her commitment to work that matters. She has a proven track record of leading successful launches in a range of disease categories for DTC and HCP, including oncology, diabetes, rare diseases, ophthalmology, contact lenses, diaper cream, and TBI.

She and her partner, Sarah Liebowitz, have spent the last decade building a thriving creative culture, growing future talent, and leading teams to break industry boundaries.

Her work has garnered top honors at the Cannes Lions Festival of Creativity, including a Glass Lion for Change. She received the Grand Prix at the Clio Awards and has been awarded at LIA, D&AD, the One Show, Effies, New York Festival, the ANDY awards, and more.