MIAMI, USA // Juan Ascanio serves as the Director of Brand Marketing for the Confederation of North, Central America, and Caribbean Association Football (Concacaf). In this pivotal role, he directs the organization’s overarching identity and strategic positioning across its diverse tournament and corporate portfolio. He also commands the development and execution of dynamic, in-stadium fan experience programs that engage millions of spectators across the region.

Ascanio is a fierce champion of Concacaf’s “”Football First”” philosophy. He dedicates his expertise to building culturally relevant, accessible, and powerful brands that resonate deeply with soccer enthusiasts throughout North America, Central America, and the Caribbean. His leadership ensures that every touchpoint—from brand campaigns to live matchday environments—strengthens the bond between the sport and its diverse fan base.