LOS ANGELES, USA // Julie Thomas Knap is a gaming partnerships executive with more than two decades of experience developing strategic marketing partnerships for leading game publishers and entertainment companies. She began her career in gaming in 2001 at Vivendi Games, where she managed partnerships and branded marketing programs connecting gaming franchises with major consumer brands. Following her time at Vivendi Games, Julie worked as an independent consultant supporting publishers including Activision, Blizzard Entertainment, and THQ before starting Allied Global Marketing’s Gaming Partnerships practice 12 years ago. Under her leadership, the team has partnered with more than 30 publishers across North America, Europe, and Asia-Pacific, including Square Enix, HoYoverse, SEGA, Bandai Namco Entertainment, Capcom, ArenaNet, Ubisoft, Warner Bros. Games, and Amazon Games.

Today, Julie leads partnership strategy for Allied’s gaming clients, creating award-winning collaborations that connect gaming, entertainment, retail, and consumer brands to drive audience engagement and cultural impact.