WASHINGTON D.C., USA // Kasidee is an athlete marketing strategist and brand builder working at the intersection of sports, culture, and commerce. As Assistant Vice President of Marketing at the NFL Players Association and NFL Players Inc., she leads campaigns and partnerships that connect the world’s most recognizable football players with major global brands, helping translate the power of athletes into meaningful consumer engagement.

Over the past decade, Kasidee has helped shape marketing initiatives and brand collaborations with companies including Adobe, Sony, Toyota, Fanatics, and other leading partners, developing campaigns that amplify athletes as storytellers, creators, and cultural influencers. Her work spans brand strategy, digital media, content development, and licensing activations that drive both business impact and authentic fan connection.