NEW YORK, USA // Katie Zheng is a Creative Director at Broth and an artist at heart who believes the best work lives at the intersection of obsessive craft, smart strategy, and creative risk-taking. Her career is rooted in healthcare, where she specializes in distilling complex science into clear, compelling ideas. From creative concepting and launch campaigns to digital strategy and carefully architected Figma ecosystems, Katie is known for her pixel-perfect execution, rigorous attention to detail, and big-picture thinking that helps ideas scale.

Her work has been recognized by top industry awards, and she has competed at the highest levels of creative competition. She is a three-time Cannes Young Lions finalist with a second-place win and a Creative Ladder Rising Leader, bringing equal parts ambition, rigor, and curiosity to every challenge. Outside of work, Katie is a passionate maker who experiments with fabrication, soapmaking, and illustration, blending analog processes with digital thinking. She believes the strongest ideas come from staying curious, pushing beyond what’s expected, and being willing to get messy along the way.