LOS ANGELES, USA // Kellie Kawaguchi is an entertainment marketing executive specializing in global strategy, franchise development, and integrated campaign leadership across film, streaming, sports, and live entertainment.

A graduate of the University of Southern California and Georgetown University, Kellie began her career at Universal Pictures, where she spent nearly a decade leading marketing strategy across brand marketing, franchise management, integrated marketing, and premium video-on-demand (PVOD). She developed and executed 360-degree campaigns that expanded major film franchises across theme parks, consumer products, retail, gaming, promotions, original content, television, and global theatrical marketing. She later served as Director of International Marketing, leading global campaign strategy for the studio’s theatrical slate and partnering with teams across international markets to build culturally relevant campaigns worldwide.

Kellie joined Netflix in 2023, initially leading International Marketing Strategy across the Film, Documentary, and Live Programming slate before transitioning into Global Creative Marketing & Strategy. As part of the team pioneering Netflix’s live business, she has helped shape the company’s approach to global live event marketing while leading integrated 360-degree campaigns for some of its most high-profile live tentpoles, including BTS The Comeback, WWE, Canelo vs. Crawford, Rousey vs. Carano, NFL on Netflix, and NFL Christmas Gameday. Her work sits at the intersection of entertainment, sports, and culture, creating globally scalable campaigns that deepen fandom and redefine how audiences experience live events. Beyond her industry work, Kellie has served on the Board of Advisors for the USC John H. Mitchell Business of Cinematic Arts Program since 2021. Since 2022, she has also taught upper-division entertainment marketing as a Professor/Faculty member at the University of Southern California for graduate students