SEATTLE, USA // Keri Zierler is Creative Director for the Seattle Mariners, where she joined as the team’s first Creative Director in 2023. She brings nearly 20 years of brand-building experience, leading the internal creative studio from concept to delivery and shaping integrated campaigns, brand storytelling, and projects across the organization.

Prior to joining the Mariners, she created award-winning work for some of the world’s biggest brands and leading agencies. At Amazon she held senior roles across Echo, Alexa, and Amazon Halo, developing everything from global product launches and campaigns to experiential activations and digital experiences. Before going client-side she cut her creative teeth at Rethink, John St., and Digital Kitchen.

A native of Vancouver, B.C. and graduate of Art Center College of Design, Keri’s work across tech, entertainment, retail, and sports has been recognized at Cannes, The One Show, D&AD, the Emmys, the Webbys, and more. She believes in the oxford comma, the West Coast offense, and that creativity is the ultimate team sport.