LONDON, UK // After 20+ years in healthcare advertising and PR, Khalid’s seen a lot of it. He knows how to build creative teams, bring great ideas to life, and keep things interesting in an industry that’s all about making a difference.

As the Global Executive Creative Director at VML Health in Europe, Khalid spends his days helping his teams create impactful, award-winning work. So far, his past and present efforts have been celebrated at big-name shows like Cannes Lions, Clio Health, the LIAs, Eurobest, The British Arrows, and The One Show. Not that he’s counting.

Khalid has also sat on judging panels for just about every PR and advertising show you can think of, from Eurobest and Dubai Lynx to the New York Festivals and The Creative Floor Awards. Last year, he was jury president at the Saniss Awards and head judge for the PM Society Awards 2024. And if that’s not enough, he’s been on juries for criminal trials twice. He didn’t get to wear one of those powdered wigs. He asked.

When he’s not leading his team, Khalid loves mentoring the next generation of creative minds. He’s an active part of the VML Incubator Program, which gives 16–18-year-olds a glimpse into the world of advertising.

He’s also a Cannes Lions Ambassador and recently shared his career journey at BAFTA House in London, alongside industry legends Nils Leonard and Jane Evans.

A fun twist: Khalid has a degree in medical biochemistry from the University of Birmingham. So, in addition to his creativity, he brings a healthy dose of scientific know-how to his work.