DRIGGS, USA // Kristin Shaff is the Global Director of Events, Sports & Entertainment for Amazon Web Services (AWS). In this role, she builds and executes the company’s strategic approach to sports and entertainment marketing partnerships, driving cloud adoption and digital transformation globally. Her understanding of sports and technology enables her to identify unique opportunities where technology can enhance athletic performance, fan engagement, and operational efficiency in the sports industry. Prior to AWS, Kristin’s diverse marketing background encompassed agency, property and brand-side roles. Kristin holds an MBA from W.P. Carey School of Business at Arizona State and a B.A. from Washington State University.