KANSAS CITY, USA // Lara Krug was hired as Kansas City’s Executive Vice President and Chief Marketing Officer on June 29, 2021. In her fifth season in the National Football League in 2026, she now holds the title of Executive Vice President and Chief Media and Marketing Officer. She also serves as President and Chief Operating Officer of Foolish Club Studios. In 2025, she was also honored as a member of Sports Business Journal’s Forty Under 40 Class of 2025, and in 2026 she received the WIN for KC Women’s Sports Awards – Kissick Construction Game Changer Award.

As the first CMO in franchise history, Krug oversees all club marketing functions, including brand marketing; digital, social and website operations; influencer activation; event entertainment and content production, and international. Krug is also responsible for all consumer products.