LONDON, UK // Raised in Hong Kong, Lawrence’s career in law was destined never to take off. Instead, he joined the entertainment industry at Create Advertising London in 2014 to pursue his dream of writing for trailers. Since then, his decade-long journey as a producer, copywriter, and creative director – shaped by the generous guidance of many great mentors – has led him to Ignition Creative, where he continues to push the boundaries of just how many match cuts is too many in one trailer. Over the years, he has created campaigns for major studio and streaming clients, including Disney, Warner Bros., Sony Pictures, Universal Pictures, 20th Century Studios, Netflix, Prime Video, StudioCanal, Lionsgate, Black Bear Pictures, and more. Some of his proudest titles include Deadpool 2, The Greatest Showman, Kingsman: The Golden Circle, War for the Planet of the Apes, The Suicide Squad, Get Out, Talk To Me, Man vs Bee, The Bear, Only Murders in the Building, and one really inappropriate piece of VO copy for a post-11pm TV spot for Bad Santa 2.

Having won multiple industry awards and served as a juror for a handful, Lawrence remains obsessed with teasers and trailers, and all the mind-blowing ways the industry continues to evolve the artform. His passion today lies in the incredible people he gets to work alongside, with the hope of inspiring and fostering future talent and careers in London – just as others once mentored him, when all he had going for him was a law degree and an unlikely dream.