EL SEGUNDO, USA // Liz Maglione is Vice President of Brand Creative at Mattel, in her current role she leads the creative vision and brand storytelling for Hot Wheels, Matchbox, Thomas & Friends, and Mattel Brick Shop. She oversees a creative team responsible for developing integrated campaigns, brand experiences, and creative strategies that connect with consumers around the world.

Liz began her career on the agency side before joining Mattel in 2007 as part of the company’s in-house creative organization. Throughout her tenure, she has helped shape many of Mattel’s most celebrated campaigns and brand moments, including the theatrical release of Barbie The Movie, the award-winning Barbie Dream Gap social impact platform, milestone anniversary campaigns that supported Habitat for Humanity projects around the world, DreamHouse collaborations with Airbnb, the launch of the first-ever UNO Social Clubs, and the introduction of Mattel Brick Shop in addition to multiple immersive consumer experiences and brand exhibits. This work has contributed to the growth and reinvention of beloved brands while earning industry recognition, including Effie, Clio awards and more. A passionate advocate for the power of storytelling, Liz believes great brands have the ability to inspire imagination, create connection, and shape future generations.