LONDON, UK // Lizi Hamer is tasked with earning attention for brands across the globe. To deliver award-winning work, she pursues smart partnerships, creates generous ideas, and is always Story Hunting. Her efforts have resulted in world-class campaigns, positive law changes, and powerful innovations.

As Global Executive Creative Director at Octagon, Lizi brings a sharp creative lens to the world of sport, with deep expertise in women’s sport – both on and off the field. She has helped elevate athletes, redefine representation, and reimagine the fan experience through inclusive storytelling and culture-shifting campaigns.

Lizi has also co-built the foundations of No2ndPlace, an agency using the power of sport to create enduring social change—because sport has the power to teach us, test us, and shape us. It preserves cultures and empowers progress.

Named one of the World’s Most Creative Women by The Drum and honoured with Campaign Asia’s Women Leading Change Award, Lizi’s dedication to diversity and creativity continues to push the industry forward. She is the co-author of Creative Superpowers, co-founder of SisuGirls, and a driving force behind the SheSays community.

Her creative leadership has earned accolades at The Clios, Cannes Lions, Spikes Asia and beyond. A frequent speaker and juror, she’s appeared on Gruen, taken the TEDx stage, and led thought leadership at global conferences.

Explore her world of work at LiziHamer.com.