CHICAGO, USA // Luka Dukich is Vice President of Content Marketing for the Chicago Bulls, where he leads a 30-person department spanning video, creative design, social, digital brand partnerships, international content and creator programming. Now in his 11th season with the club, he oversees a content operation that reaches more than 45 million people globally, among the largest audiences in North American sports. Under his leadership, the Bulls have become one of the NBA’s most inventive content operations — including building an award-winning campaign around Derrick Rose’s jersey retirement and moving early into creator partnerships with Jesser, OLGA and others. The team’s recent work has been profiled in Digiday, Adweek, The Scaleable Podcast and The Athletic. Before joining the Bulls, he spent five years at UEG, Edelman’s sports and entertainment marketing arm, working with brands including Heineken, The North Face and Pepsi. Born in Belgrade, Serbia, he now lives outside Chicago with his wife and two kids. Outside of basketball, Luka’s interests include boxing, film and writing.