HAMBURG, GERMANY // Lukas Hartmann is Executive Strategy Director and Board Member at Jung von Matt SPORTS, where he leads the agency’s strategic department. Since joining in 2023, he has helped sharpen the agency’s positioning as not only one of the most creative forces in sports marketing, but also one of its most strategically driven.

His work spans global campaigns for brands and organizations including adidas, Google Pixel, Coca-Cola, FIFA and Lidl, most notably contributing to the Grand Effie-winning campaigns for Commerzbank x DFB and the adidas EURO 2024 jersey campaign.

 Leading a multidisciplinary team of brand, creative, social and sponsorship strategists, Lukas champions the belief that outstanding strategy is the foundation of bold creativity and effective work. A lifelong sports enthusiast, passionate tennis player and runner, he is convinced that sport has a unique ability to unite people, shape culture and create meaningful impact far beyond the game itself.