DETROIT, USA // Major Taylor III is a social media strategist and digital marketing leader specializing in sports, culture, and brand storytelling. As Social Media Director for the Detroit Pistons, Major leads social strategy, content development, and audience growth across the Detroit Pistons, Motor City Cruise, and Detroit WNBA platforms. Since returning to the organization, he has overseen a complete transformation of the franchises’ social brand and channel strategies, implementing a culture-first approach that modernizes how each brand connects with audiences. He also served as the original host of the Official Detroit Pistons Podcast.

Prior to rejoining the Pistons, Major worked at VMLY&R, where he led social and brand strategy for clients including Ford Motor Company, Progressive, Aperol, Espolòn Tequila, The Coca-Cola Company, and other global brands. During his time with Ford, he played a key role in launching the Ford F-150 Lightning, contributing to the Twitter Best of Tweets 2021 award-winning campaign recognized for Best Campaign with an Electrifying Launch.

Before VMLY&R, Major served as Social Media Manager for the Detroit Lions and began his professional career with the Detroit Pistons as a Social Media Coordinator during the Palace Sports & Entertainment era. A Detroit native, he earned a Bachelor of Science in Sport Management from the University of Michigan and is known for building brands at the intersection of culture, storytelling, and innovation.