NEW YORK, USA // Marcela Garcia is a transformational brand marketing leader with deep experience building cultural relevance, fan growth, and commercial impact across sports, entertainment, and consumer brands. She is currently Vice President of Brand Marketing at Major League Soccer, where she leads league wide brand strategy across major tentpoles, new platforms, and audience growth initiatives coming out of the 2026 FIFA World Cup. Her work has helped shape how MLS shows up in culture and connects with the next generation of fans, contributing to 25 percent year to date viewership growth through integrated campaign leadership and the launch of Saturday Showdown and Sunday Night Soccer.

Before leading brand marketing for MLS, Marcela helped build and scale Leagues Cup across the U.S., Mexico, and Canada, aligning MLS, Liga MX, and 47 clubs behind one unified vision. The work supported double digit MLS Season Pass subscription growth in partnership with Apple and helped establish one of the most ambitious soccer properties in North America. Marcela’s career also includes senior marketing leadership roles across some of the world’s most recognized beer and lifestyle brands, including Stella Artois, Bud Light, and Michelob ULTRA. Across those roles, she led brand strategy, creative platforms, cultural partnerships, and commercial programs designed to drive business growth and brand equity at scale.

Known for combining strategic clarity, creative ambition, and commercial discipline, Marcela has built a career at the intersection of culture, fandom, and business impact. She is one of the brand leaders helping shape the future of sports marketing in North America.